homeslice

Welcome to creating a me-too product. It's some of the most difficult and expensive marketing possible.

Imagine creating a cola that's exactly like coca-cola except it's 20% better tasting (in your option). Well good luck beating out Coca cola - even though your product is better.

And you have to be very careful about assuming that your product is better in a way that people actually care about. For example, I visit the site FML every now and then --- and I never, ever post there...I just got to read other people's misfortunes to feel better about myself..

So be careful about your assumption that yours is better in a way that people care about.

Free code camp is great for Javascript.

This is a healthy fear to have. But dude - they've hired you.

So you're probably up to the task as long as you apply yourself.

Apply yourself - especially for the first 6 months.

Make sure you aren't spreading yourself too thin "I have a couple of projects that need a marketing boost" - can you limit it to 1 project and focus on marketing that?

Go try and market one single thing - that is by far the best way to learn.

Once we find one successful tactic - you can apply that to other projects and see if it works on other projects too.

People just need to study a little bit of direct response fundamentals to fix many of the pop-up offer issues.

"Subscribe" just isn't an offer.

"Subscribe and download free guide to X" is 100x better in my experience.

And also you can have pop-overs that don't trigger until X seconds after visiting - or when someone reaches the bottom of an article - or any other measurable event...then you know they are interested.

But in the end, you probably get more front-end subscribers by trying to shove the subscribe pop-up down people's throats --- but if you measure the engagement with those follow-up emails - it may be poor as hell.

But measuring that isn't trivial.

So I run a probiotics site...and what that marketing claim means is that that precise strain of Lactobacillus Rhamnosus is the most researched.

There are many more studies on the species of probiotic Lactobacillus Rhamnosus as a whole...but for that exact "cousin" of the species, it is likely the most clinically researched probiotic.

There's a bit more info on it here: http://probiotics.org/lactobacillus-gg-benefits/