Netflix sends journalists on pricey trips 7 years ago
Oh man, not the half of it.
My wife won the Netflix PR account for our market for the agency she worked for.
They moved into their office and built an elaborate viewing room — and their retainer came in at multiples of other high end clients.
And yeah, constant trips for entertainment journos.
One of the more aggressive and savvy companies when it comes to PR. In my experience that signals strong management.