heyvince

I'm really loving this app right now. For me, it has largely replaced Instagram. With Instagram I feel like I am filtering the world around me. Whereas with Tiny Review it feels much more creative. I am adding, not filtering. I get to add so much more of my personality and emotion into Tiny Reviews than I am into Instagrams. That said this app will only get better when the founders tailor the app in some specific ways: namely, remove location requirement and add full twitter support. I hear they are working as fast as they can on both.

I agree "time spent in each app" is a better benchmark. In the event that Apple held an event in April 2010 announcing, among other things, iAds it was announced that the average user spends 30 minutes a day in apps. Again, this is the average user. I spend far more time than that, and I would also say that I probably spend, at least, 90% of my time in non-Apple apps.

Apps matter. More than any other consideration, including brand.