Microsoft’s Long, Slow Decline 17 years ago
Seems to me, whatever problems Microsoft has, they'd do a lot better to not give Apple an attention or comment. They should stick to the ignoring Apple. Answer questions about "We do not comment on competitors or their products".
It certainly won't fix their products, but it would reduce the chances of them putting their foot in their mouth, and that might be a starting point for turning their image, then, their products around.