I think most people are missing the point here. MoviePass has many ways to monetize from begin to end. It currently has more then 1.5 million subscribers & growing very fast (fastest subscription service growth ever, even faster then netflix). Most people miss the opportunities MoviePass has. It will control the demand & distribution of movies through its subscribers. Movie theater goers have been declining year over year and MoviePass will help reverse this.
It currently makes money by
a) subscriptions $9.95/month b) $2-3 rebate per ticket contracts with about 1000 theaters (5 new contracts a week are signed) c) 20-30% of concession revenue with about 1000 theaters (5 new contracts a week are signed) d) Bought "America Animal" movie rights for North American release at Sundance Festival