Why Audio Matters: Hacking Gamers' Memories 15 years ago
The fact that he refers to music as "branding" makes me want to put my fist through his face. The soundtracks we all love, the ones from games such as Zelda, Chrono Trigger, Final Fantasy... they're all monumental works of considerable effort and artistic merit. People remember these games, they're such classics because they were ... art. It's not branding in the same way the Mona Lisa isn't branding for Leonardo da Vinci.