While I dont disagree, I put it to you that 'clickbait' techniques are easily arrived at by iterative testing; but are poor outcomes for the long term. IE: I don't see an AI negotiating a multi year memorandum of understanding between companies based on "X did Y and you wont believe what happens next!"
Those will make money; but will they just cause stagnation/niche specialized behaviours that have less benefit to society as a whole?