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goforads

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It's worth reading the actual paper closely.

http://www.ccs.neu.edu/home/cbw/pdf/imc151-hannak.pdf

The authors didn't find any smoking gun. None. Zero.

They found some travel sites offering member discounts--no surprise there. They also found sellers were personalizing search rankings--no surprise again. And they found a persistent pricing differential for Home Depot, but were careful to note that it could be a server-side quirk.