Hooked – How to Build Habit-Forming Products 12 years ago
South Park did an episode last night about some of the HOOK model aspects like triggers, rewards and how addictive the new model game developers are using. Found it quite funny and timing is impeccable with your bookrelease. Do you think the hook model should and could be applied more to school? Mostly thinking short term, since alot of students dont see (or believe) the long term rewards.