What you refer to as a bad attitude from Adobe is actually the biggest antitrust and corporate bullying scam in the entire history of the Internet, courtesy Steve Jobs. If you are really interested in figuring what happened, I invite you to check this Facebook page https:www.facebook.com/OccupyHTML5.
If you want my personal insider opinion on the facts, and what is wrong with both Adobe and Apple, check this posts and all its comments: https://www.facebook.com/occupyhtml5/posts/10151861946595679.
If you want to know what Jobs was scared of, and why he took such extreme measure to exterminate competition to iTunes and AppStore by killing the web, despite threat of international antitrust investigation by both FTC and EU Commission, check this Facebook note: https://www.facebook.com/notes/stephane-beladaci/one-code-an..., and this post: https://www.facebook.com/photo.php?fbid=10152254219025679.