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dobalina

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Another worthy mention would be Affilae (a 100% pure bootstrapped startup - no incubators, no accelerators, no funds raised and yet already profitable). It's B2B and not B2C though so perhaps not usually featured on these types of lists. ;)

https://affilae.com

It's a white-label SaaS affiliate and performance marketing platform providing tracking, attribution and analytics for running performance marketing networks and campaigns in-house.