dag1

I'm surprised that you are surprised that our costs would be $4,000 a month. VideoSift serves around 3 million PVs per month, and not a lot of flat content - we have 4 large dual Xeon servers and a CDN to distribute content to local servers. Throw in taxes and misc fees - and we've reached $4K on some months without even paying anyone to work on the site. And yet, a site like Digg can lose $5.3 million in 2008 and it seems perfectly normal. Sure we are tiny by comparison, but we are not <em>that</em> tiny.

We use a couple of big networks for CPM, one starts with a "Gl" the other has the initials TF. Traditionally the CPM revenue has been fine with these and more than paid the bills - in January it just dropped off into hell. The cause is that advertisers have slashed their budget and are no longer shelling out for CPM ads.

Hey, dag from above mentioned VideoSift here. We have seen about a 50% reduction from our network supplied ads.