cwaterfall

When I was writing this blog post, what I was trying to get across was the circumstance where a founder CEO sticks to a vision, despite lack of market traction, customer validation. What's critical is to iterate the idea. Rarely does the first iteration win the day, but multiple revs, multiple tweaks, and a host of test-and-learns are required to get the success formula to a point where "kindling temp" is achieved.