From Eastern Europe ::: for us, the real life hackers with only 1% of your GDP, it is obvious to _USE_ a software or any IP product, service rather than paying for it. We have money only for cheap hardware (forget macbook), broadband, and maybe some for hosting. These trends represent the future: 4/5 of world population the chinese, indian, arabs, or latinos won't have more money to spend going online.
From this entire business scene only Google is able to get money from us. We are willing to pay only for Google Ads because they are cheap, straight, and delivers ROI next minute.
We go connected for nothing, we create for nothing and we get revenue by partnering Google.
Any other company who does not follow this business model is, or will be dead. Nobody ever will pay for any tools to create an online business but we will share our revenue with who generates us profit.