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crasco

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My understanding is that Amazon tags similar products with the same SKU despite their source. This allows someone to ship fake inventory in, have amazon fulfill it, and then those products make their way to customers purchasing direct from Amazon. There are cases of this reported by authors and other products

This is so true. It also explains the revolving door of CIO/CTOs at many places. Every 3-5 years, a new one comes in, makes minor changes and avoids the elephant in the room. On and on we go.