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christo16

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It's a good service, but unless they bring prices way down, some big provider (Cough Amazon..) is going to come in and eat their lunch. Granted they probably wouldn't offer the level of detailed APIs that Twillio does.

We started using them for SMS sending but went with Nexmo at a fraction of the cost.

I suspect the delivery companies know this information internally, but don't want you to freak out if your package says it will arrive at 10am but doesn't come till 2pm because of traffic or the truck breaking down.

It's more than just providing a subscriber base, it's the infastructure to process recurring payments, while making it stupid simple for the customer. Whether this is worth 30% is debatable, as some of us know it's not trivial/cheap to do on your own.