HN user
Co-founder and CEO of Sherpo.
The theory is already out there, it’s called Counter-Positioning. Hamilton Helmer in 7 Powers.
It’s a bit more nuanced as Kodak isn’t such a case due to digital photo being commodity.
They told it quite aloud in the last earning call. Quite funny how the market is selling NVIDIA on this news, does no one pay attention?
Conversely, TSMC trading down makes no sense. Who is going to make these ASICs? Surely not Intel.
Plenty of HN discussions (like this: https://news.ycombinator.com/item?id=41855006). Pretty much a consulting company, they don't own their dev stack. People see 80% gross margins and think it's enterprise SaaS, but they are just great at selling their "FDEs" at 5x cost.
This is quite big for China's competitiveness.
That's funny, as Salesforce used a similar tactic when they first started with their 'End of Software' campaign against Siebel. Benioff himself detailed this strategy in Behind the Cloud, where he suggests, 'Always Go After Goliath.'
Tobi Lütke doesn't do these kinds of things just because he likes games and nerdy stuff or because he just wants his stock to go up (who doesn't).