cbjaycee

The first thing you want to think about is your product iteration. If you have a crappy app, you will be throwing your money away with any ad budgets you have. If you don't know ASO that well, I would suggest going with someone like Mobile Action. (I don't know the other two, but if they are the same, they are worth taking a look at).

I love the advice on responding right away to opportunities. Although clearly important in funding, this should be carried over most, if not all aspects of life. Also agree with the mention of probation for new employees. Your new company will be moving at lightning speed, and you don't have time for babysitting/dead weight.