I’ve had ~15 cars over the past 25 years, different make and models, some really cheap, some fairly expensive. One thing they all have in common: their terrible infotainment UI.
I’m sure they are trying and it has gotten slightly better lately - but it’s still not great imho. If they really want to do it better than Apple etc., they seriously need to up their game - and I really wish they would, but I don’t see that happening, the cost is too high.