bartech

What about adaptive / responsive design?

http://www.alistapart.com/articles/responsive-web-design/

http://coding.smashingmagazine.com/2011/01/12/guidelines-for...

http://webdesignledger.com/inspiration/30-creative-examples-...

I know it's easier to throw the same page no matter what screen size it is.

First you say that there is no single solution:

"You can not have one magic solution for all."

and then:

"Well, very simple. The iPhone is capable of rendering and interacting with the full page. It was the first browser to do so - it don't require a lite version. You could tap, zoom, pinch, drag and get the full depth of the page."

You just defend your ugly design by "it's not doable" and by "we know better"