The laser guidance system costs $70K by itself. http://abclocal.go.com/wls/story?section=news/consumer&i...
It makes sense on long haul trucking but it is going to have to get a LOT cheaper before it goes on passenger cars. 10+ yrs is my guess before you see it on luxury cars. Same as Tesla.
People who can afford a driver will replace them with Google Bots who won't sell their story to People.