aweissman

Agreed - i didnt say this was a revolution, perhaps I shoukd have instead stated this was evolutionary

I combined them because I thought they were related, e.g., low CTR is evidence that we need better ads

i dont think traditional media advertisers have applied these principles to web ads; thus my conclusion that display doesnt work. New products - maybe even some that I mentioned - will work better

I mixed those concepts up purposely in order to make the larger point which is that we may be on the cusp of native monetization schemes - ones that are consistent with how users use web services

I see your point but I don't believe that generally web display works because it interupts a user's activity. But I agree, maybe it is not all either/or

or look at betaworks too

I like to ask where the founders grew up - I actually like to know alot about people's backgrounds as kids