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atela

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You may have an advantage that big competitors don’t: The ability to focus on a small segment of the market. I don’t know your category, so don’t know if it’s viable for you, but competitors who have taken lots of capital have to go after the wide play. If you can find a high value segment they are under-optimizing for, and focus all your customer discovery, marketing and product effort, you can outcompete them!

I do the same thing. I find tremendous value in skills and code familiarity overlap. It provides a lot of flexibility. I can focus on growing junior folks, and I get a lot of satisfaction in finding these folks other projects, and supporting the lifestyles they value. It requires a different set of values and management style which is why it’s less common.