apush

Hey Ryan, your product looks quite interesting and I think it is especially good that you have done no marketing yet: It shows that users are intrinsically motivated to use your product and are even willing to pay for it. You should be proud of that! Before you make all your family and friends use the product or pay for ads, you should start off having a conversation with your existing customers. - Try to get suggestions off them for new features - Understand what other problems they have (it was already pointed out that HRMS or payroll systems for small businesses do a poor job with automatisation of such simple tasks) --> Your existing customers are the business experts you are looking for and they would be able to tell you whether or not your ideas are what they value - Understand how much money/time they save by using your product and what they value about it (put it on the front page instead of the features) In the next step you could think about paid ads, but before using them, your frontpage needs a clearer focus on people coming in from ads. This is the case as those people will likely be less educated in terms of their needs and thus your page has to display and tell them what exactly they are looking for! Some things to consider and then measure: - Your page talks in terms of features and not solutions. You might want to consider to change that. - it should mirror the feedback from your customers and have a proactive tense e.g. consider your “sign up & pricing” button → you might think about changing it to “Sign Up Now” - look at the big screenshot → you might want to think about using this prominent space for your video as it tells much more and is much more convincing that the current screenshot. Obviously, those are the little things in the beginning but they might have a significant impact. Other thing to consider are pricing: It is not clear whether or not the prices are total per month or per user per month (as is usually the case with such products). As you can see there is a lot of work in front of you, but you should be proud of yourself, as I have pointed out! In terms of a business cofounder: It is great that you have realized that you need those skills in your team. I have worked in biz dev with quite successful start-ups and can tell you from my experience that HN is probably not the best place to find those people as it has a very technical focus (what I like about it). Best of luck, Alex