As the partial subject of Eric's post it's awesome to see more people getting into these topics (although I wasn't expecting to have my twitter follower count ever be a topic of discussion, thanks Eric). My focus is on helping these enterprise leaders understand the big impact of tech for process improvement and driving change. This is a very under served market that more of us from the tech side need to see (and step away from the latest shiny new language/platform/gadget once in a while).
I agree that much of the enterprise focused work out there draws less attention today, but I expect that to change. As these businesses reinvent the way they run using mobile that's going to drive big changes to how most people do their jobs. That's also going to mean better ways of connecting consumers directly with organizations (the power of mobile goes beyond connect people to information and really lies in connecting people to each other).
As we see industries change the way they do business it'll be more apparent. With leaders like Sonic Automotive changing the car buying process with iPads in the hands of all sales people so that one person can find you a car, appraise the trade in, work the finances and sign the deal -- without bringing anyone else into the discussion -- that takes a lot of pain we all have felt out of the process.