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Uh the subscriber details is what they want and what they don't get. They aren't going to be able to monetize my IP address or whatever else technical data they get from the app.

So basically Apple handles all the billing, and my data is safe.

My mother bought an Anroid phone and it was a disaster. I used to be an idiot loser who pushed all the nerdy ideologically sound products and solutions on friends and family...when I was 16. When I found out that's what she got I bought her an iPhone and it's been smooth sailing ever since.

Apple Under Siege 13 years ago

My friends and I used Kik for a while when they used Blackberry and Anroid phones. I was the only iPhone user at first, but once another friend got an iPhone it became much easier to convince the rest of them how much better it was for all of us to use iPhones. Apple is better off holding out and letting their product sell themselves, and iMessage and Facetime will keep them locked in once they're users.

They're the latest numbers but still useless for any developer to make an assumption based on. Market share will obviously drop off going into the new refresh cycle. It's happened every time.

The flood of lower end devices always made this a matter of when. What matters to developers is what to develop for first, and that will remain iOS for a myriad of reasons. Apple will be leading in this one measure once they release new iPads. In other important measures that developers consider, like how much iPads are used compared to the rest, it's not even close.

Apple monetizing apps is ancillary to their monetizing of hardware. The real accomplishment is how Apple has managed to dominate market share while competing against a gamut of OEMs with a free OS and much lower price points. Apple may not be the leader in market share going into a refresh of iPads, but that's a temporary problem and not a reflection of the trend.

These numbers are kind of useless when Apple is weeks away from refreshing their iPad line-up. You'll see Apple back in the lead in market share after that. Developers will continue to target iOS first because of that and because iOS users pay for apps.

The full marketing text on the subject:

You check your iPhone dozens and dozens of times a day, probably more. Entering a passcode each time just slows you down. But you do it because making sure no one else has access to your iPhone is important. With iPhone 5s, getting into your phone is faster, easier, and even a little futuristic. Introducing Touch ID — a new fingerprint identity sensor.

Put your finger on the Home button, and just like that your iPhone unlocks. It’s a convenient and highly secure way to access your phone. Your fingerprint can also approve purchases from iTunes Store, the App Store, and the iBooks Store, so you don’t have to enter your password. And Touch ID is capable of 360-degree readability. Which means no matter what its orientation — portrait, landscape, or anything in between — your iPhone reads your fingerprint and knows who you are. And because Touch ID lets you enroll multiple fingerprints, it knows the people you trust, too.

Not related, but anyone find it funny that The Verge has no review? Apple probably snubbed them and didn't give them a review unit.