The Barbie-Oppenheimer Double Feature Is Happening, Data Shows 3 years ago
I’d say that’s almost giving the studios too much credit. No doubt once they saw the meme online they leaned into it, but there is genuine hype for both films, and Barbie esp. seems to be hitting the women demographic particularly strongly. I hadn’t thought of watching both the same day, but now I genuine would like to, just to say I did.