I thought it was very interesting, but maybe also incredibly naive politically ? it's like he's re-discovering alienation under capitalism.
A wood-worker could do the same argument, there's the "official" wood-working word of perfect joinery and beautifully finished tables one can buy, but behind it there's the "secret" messy human element, the art, the craft, the mistakes and hard-ships, the elevation of human skills and imagination, the creation of whole new types of wood-working inventions and techniques, the perpetuation of millenia-old traditions, the teaching, the joy of selling to a happy customer, etc.
But now comes techo-capitalism, division of labor, you cut that piece a that piece over and over, you operate that machine, you won't even see the finished table, fuck your human element, we want that profit !