UNICEF: Give Money, Not Facebook Likes 13 years ago
Point is well taken, UNICEF. But are the people who Like the pages the same people who are likely to donate? I suspect that many of the people who Like the sites are either unable to donate or are too young to donate. So the Likes are a good idea because they encourage involvement and influence future behaviour when such people are able to do more. Might not help in the short term, but it will likely have great benefits in the future.