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LoneCoder

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Be patient and keep at it. Sometimes a campaign will run for weeks before it will find a good spot and come alive.

My CTR's are between 0.5% and 1% on the content network (which is a totally different market from search).

In my case the CTR is directly proportionate to the number of times I can use the word "free" in the ad. Sometimes changing just a single word can double the CTR.

You should give him 100% of your company on the condition that he thinks about giving you a job for $2 an hour plus all the fruit snacks you can eat.

That way you'll never be accused of being a capitalist oppressing the working class!