How RedGate hired 10 geeks in five weeks 16 years ago
This is absolutely the boat I was in. I was interested in working for Red Gate before they started this campaign, because I had heard it was a good place to work.
The reason I hadn't applied before was because I was 'reasonably' happy where I was working but this campaign raised Red-Gate's profile in my mind again at a time when I was considering job hunting and also gave me the extra incentive to apply.
It worked, I was hired and I can say that so far it has been a great place to work. Plug for my team, check out http://www.red-gate.com/products/SQL_Source_Control/