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JUSTed

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This could drive a lot of interest. I just wanted to highlight the importance of mentioning the geographical location of where the employer will be recruiting from (remote global, remote US, remote EU, etc.), because I’ve seen many companies ignore this detail and it’s a complete waste of time to write personalized résumés and letters of application, only to be told that they can’t hire outside the USA, despite the fact that I’ve incorporated myself as the equivalent of an LLC in order to make it easier for them to complete the process.

You should only have to do that in the beginning and strive to earn more so that you can hire an accountant or a firm to keep the booking and calculate your taxes for you. Invoicing is a matter of minutes and some apps even do it for free. Once you've set up your templates for each type of contract and document, you should be good to go. The only true problem in freelancing is generating new (good) leads. That's it. Admin stuff is a piece of cake with today's technology.

This is the new version of stock photos for lazy and conformist people. But instead of having some young attractive models smiling at the camera with a flipchart in their hands, now you get a fast-food-style illustration, devoid of soul and personality, identical to the other designs used by some other startup, that's going to age like milk and will require a rebranding in two years. tl;dr — it's a fad.

Well, what did you expect from a self-publishing, self-advertising Medium article? If anything, they've chosen their brand name quite appropriately I would say (inapptics). And you also have to understand that people employed in this position have to go through all kinds of acrobatic stunts in order to justify their salaries worth.

Laws of UX 9 years ago
  users prefer your site to work the same way as all the other sites
And yet, the last one contradictory reads: "[…]when multiple similar objects are present, the one that differs from the rest is most likely to be remembered." There are no such things as 'rules' in this field. People don't realize how wishy-washy this is and because of that, they throw around some arbitrary rules and then write about it on Medium in a desperate attempt to show authority and demonstrate expertize in their line of work. I could whip out ten other rules that are more applicable and closer to the digital sphere, starting with the notion of 'functionality' instead of some overly complicated and obtuse lingo. In fact, the very first slide has a very weird syntax to it.