Google is debasing the quality of it's two largest products for no good reason (search and maps), angering every user of it's terminated former products, alienated the best employees in its workforce through random number generator layoffs, and the attention of its management is currently engaged in an antitrust trial that will go on for years.
Apple can still crush them while pocketing tens of billions of their ill gotten dollars and undermining what is left of their reputation. They're just playing the long game.
My money is on them buying Kagi not Bing. Kagi Orion was built on Webkit, so maybe they've already got an equity stake?