Seems really strange to me to reject the notion of 'reading between the lines' when we know the motives of the company's leadership. We know they work with Google, we know they are interested in driving views and profits. Any interpretation that is consistent with their known motivations is worth considering.
Some things just aren't feasible to collect evidence for. You would need access to their private communications to find evidence. So your basically giving a pass to any maleficence done in the dark.