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BeauGiles

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In Australia, we often have bonus offers on Apple Gift Cards, from the merchant/retailer.

This could include a "real" cash discount of ~8-10% (eg, buy a $100 card for $92), or loyalty points.

Our supermarkets often have a "20x" bonus points promotion, which is effectively 10% off a future shop - eg, buy a $100 Apple gift card, get $10 off a future shop in loyalty points. Buy $1000, get $100 off, etc.

Or, if you're a frequent flyer, earn Qantas points - buy a $2000 gift card, get 20,000 in QFF points - that on its own is some one way/return domestic flights, or halfway to Honolulu (one way), if you were going to spend $2000 on a new iPhone, Mac, iCloud etc anyway.

https://gcdb.com.au/gc/apple/ has been documenting all the recent offers for Australia.

iCloud isn't nearly as exciting as iMessage, with the majority of iCloud services just being WebDAV (bookmarks, etc), CardDAV, CalDAV, IMAP, etc.