This, 100%. The author says how difficult it is for multidisciplinary teams to come together when they don't understand each others skillsets--but the same applies to the investors themselves. When you start talking about these complicated ideas, there comes a point where unless the investor is involved in the industry they're investing in, they simply won't understand the true impact of it.
My company is trying to raise capital now, and that is the exact problem we're running into.
There's a reason for the "janitor as a service" unoriginal ideas--because they're easy to understand, so more likely to be funded. Those kinds of investors are looking for the buzzwords, too, "as a service," "cloud," "social," "AI" that cut off ideas that aren't strictly consumer-facing and infinitely scalable. If you have a modest idea that requires a modest amount of money and targets a modest group of people, you're just not going to hear back from investors. This causes people to have to wrap their idea in buzzwords or lobotomize it into something that allows them to achieve their true goal in a sideways manner.