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Acne_Researcher

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I agree with what you. His style of running a business as likely maximized his personal happiness, and possibly his employees.

But I would have liked to see him say "we could have been far more profitable, but we didn't care about that, so we limited hours and didn't hire salespeople." Instead what I hear him saying is "we are the best business we could be, because we limit hours."

I felt that with their ideas, talent, and overall ability, they could have been a company useful to society as Google. Instead, they have focused on their niche and done very well. It was their choice to stay small and avoid greatness, and I don't criticize them for it, but I think that bragging about it all over the place is a little tasteless.