How long do you have to work to earn a Big Mac? 17 years ago
This is exactly what I've seen here in Mexico. The majority like to go to McDonald's for a mediocre event, like good grades, a pay raise or something to that effect. You would still be able to get a better meal for much less at your regular taco stand, but people pay the premium for the American brand. Whereas in other parts of the world some people go even twice a day.