Why Tesla Won’t Be Able to Scale

https://hbr.org/2015/04/why-tesla-wont-be-able-to-scale

7 4 11 years ago

Would love to read opinions on the 'access to resources' argument.

To me, it seems that EV require different/unique resources (like access to a giant factory of really good batteries), and not just 'brand' and 'cash', as the article says.

And, if that is the case, Tesla would be the car company most likely to succeed in this market.

Havoc• 11 years ago

Don't think the article sufficiently accounts for the fact that the tech is going to get cheaper fast & thus help Tesla reach the lower end easier as time goes by. Plus much like Apple they anchored their product in consumers mind as a high end product already. Perhaps not truly disruptive yet but it already kinda works and once it's up to scale (better network etc) it'll only get better.

verganileonardo2• 11 years ago

And a second factor: Apple may be the high-end-only player, but that is not necessarily a disadvantage, as they are still raking in most of the profit of the cellphone market.

mzzk• 11 years ago

This implies Tesla will forever remain an automobile manufacturer. There is a potential future where Tesla acts as a flagship to start an electric automobile market and will then supplies components (e.g. batteries) for manufacturers within that market. Elon's future is on Mars, not designing SUVs.

Why Tesla Won’t Be Able to Scale

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