Valuation as a Scorecard

http://avc.com/2015/05/valuation-as-a-scorecard/

by ghosh • 11 years ago

65 13 11 years ago

myth_buster2• 11 years ago

I agree with Fred that it's a hypothetical number much like the unicorn and shouldn't be used as a scorecard. :)

Having said that I wonder how the drawbacks compare with merits of raising money at a higher valuation (not for ego boost) such as:

- Legitimization of the business in the eyes of the customers being onboarded,

- Creating a buzz which introduces the company to new user base funneling more users,

- Providing a longer runway and helping the founders from being distracted and wasting precious cycles trying to raise money in near future.

dylanjermiah• 11 years ago

Also recruiting, especially for senior positions.

myth_buster2• 11 years ago

Agreed.

JacobAldridge• 11 years ago

I was going to say something trite like "Money is the number boring people use to keep score."

But the piece near the end on other measurements reminded me of a key piece of advice I learnt from my amazing sister Millie (founder of www.iamlovable.com):

"Don't place your happiness in other people or other things. If you need them to make you happy, then they can also make you sad."

idlewords2• 11 years ago

As much as I agree with the author's point, it's misleading to refer to "the market" when you're really talking about a very small subgroup of people. Much of the distortion and irreality in startup world stems from the fact that companies are not selling to a broad market, but trying to tell persuasive stories to a small group of wealthy investors. Using "the market" to refer to that small group creates confusion that I worry is intentional.

hkmurakami2• 11 years ago

IMO that is still a market (if you have 1 buyer and 1 seller, you have a market), albeit a small and illiquid one.

I think what you are getting at is that because the market for private companies is illiquid, rife with information asymmetry, and is opaque, it is difficult to gauge true market price.

idlewords2• 11 years ago

Yes, but I mean something else as well. We're taught that free enterprise is the socially optimal way to allocate resources. Part of that is the assumption that 'the market' that is doing the allocating represents a wide cross-section of society. In this case it's a very small clique, and it takes advantage of our cultural esteem for free enterprise and capitalism to mask the fact that there's not a lot of contact with "the market" as we normally understand it.

hkmurakami2• 11 years ago

"And the markets can move on you and one day you are worth $2bn and the next day your are worth $500mm. Did you just mess up by 75%? No. The market moved on you.
But please don’t measure yourself on valuation. It might make you feel good today. But it won’t make you feel good every day."

I wish we could give this perspective to the CEOs of Fortune 500 companies as well.

graycat• 11 years ago

While broadly I have to agree with much of what Fred said there, I do have some qualifications.

At the end Fred did mention family, etc. Here he was way too weak: A recent phrase is "The greatest prize life has to offer", and that's husband and wife, house and home, mother and father, with everyone busy, productive, and, thus, happy.

"Thus happy"? One of the standard ways to be unhappy is to be idle, doing nothing. One of the best ways to be happy is to be busy and productive.

All that said, I have three points of qualification:

(1) It can be a bit self-serving for a venture partner to tell everyone else, especially entrepreneurs, that they should not think too much about valuation.

(2) I have wondered if the recent late stage equity fundings with high valuations have a dark side: Maybe the end of that little process over time stands on average to favor the venture firm: If (A) the company does not do really well, then the venture firm still stands to get their money back via the term sheet liquidation preferences. And (B) if the company does do well, then the high valuation might be seen as a starting point for negotiations with the investment bankers on the offering price of the IPO or an M&A exit in which case the venture firm not only gets their money back but makes a bundle (big ROI).

(3) As has become more common recently in the press on startups, now the way may be clear for some significant number of solo entrepreneurs with little or no equity funding to create a company worth $1 billion just from net present value of after tax earnings in which case all the discussion about equity funding is next to moot.

The common example is the Canadian romantic match making site Plenty of Fish which was long just one guy, two old Dell servers, and revenue of $10 million a year just from ads via Google. So, that's about $10 million a year pre-tax earnings and, thus, maybe, a company worth $1 billion.

I know; I know: From none other than John Doerr at KPCB, "Ideas are easy and worthless. Execution is everything.". Hmm ...: Given an idea, now plug together a development computer, install a lot of free infrastructure software, use some frameworks, etc. to write the routine software, write the rest, the secret sauce, as just ordinary code, plug together a server, plug into an ISP, get ads from ad servers on-line, use a content distribution network (CDN) to handle much of the Internet traffic, go live, get some revenue and earnings, maybe expand to a local colocation site or to the cloud, and grow.

So, where's this execution that is not routine!

Or, for such a scenario, given a good idea, the rest is routine. Then the idea and associated secret sauce are "everything" and likely challenging.

Or, for a venture partner to claim that ideas are worthless looks like an initial negotiating position to claim that what the entrepreneur has before a term sheet is worthless.

Cute. Silly, insulting, dysfunctional, but cute.

jonpress2• 11 years ago

I think it's important for you and your competitors to be aware of how much value you've added to society at any given time - Your company's valuation does that pretty well. It holds people accountable. I'm sick of hearing the "it's outside of my control" argument when things go bad - The moment you "lose control" of the market, that's the moment you failed. When you are a leader in your field, there is no excuse for not understanding the market - It just means you got lazy.

jonpress2• 11 years ago

Oops I forgot to add <sarcasm></sarcasm> tags around it. My bad.

erikb• 11 years ago

Yeah, valuation is nothing. But there are numbers like cash flow, cash reserve, company book value, and even relations like earnings to cost, earnings to book value which can give a good inside about how strong your company is. These numbers are much smaller than valuation, but they give a more reliable picture. Don't evaluate like an investor, but like a (long term) stock trader would.

PS: Sorry if the terms are wrong. There are actual terms for these numbers, but I never learned them in English. Hope from the descriptions you can make out which numbers I mean.

Valuation as a Scorecard

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