Welcoming TellApart to Twitter

https://blog.twitter.com/2015/accelerating-direct-response-advertising-welcoming-tellapart-to-twitter

by gwintrob • 11 years ago

53 7 11 years ago

blog.twitter.com

kposehn• 11 years ago

Interesting. This also dovetails with the news about Twitter releasing their ad inventory to DoubleClick for direct buying there as well.

Twitter has a clear and direct interest in building out ad-tech offerings to better leverage their platform. This is the first manifestation from what I can tell.

x0x0• 11 years ago

tellapart's business, afaik, is this:

* ecommerce retargeting for eg shopping cart abandonment (put shoes in your cart then don't buy? Those shoes follow you around the internet). This, btw, requires catalog integrations with retailers and is not easy.

* dynamic pricing (though who knows how used this is)

* cross device retargeting (competing with fb+google+twitter who stitch identities with logins/single sign on, and drawbridge which estimates them)

It's not clear to me exactly what the synergies with twitter are. The obvious one is cross device retargeting, but if twitter can't get that done with their signin, I'm not sure how much tellapart can help.

BhavdeepSethi• 11 years ago

Congrats to Josh and the TellApart team. Well deserved!

georgemcbay• 11 years ago

Hopefully not an all-stock deal considering Twitter stock is down nearly 20% today.

Not that that necessarily means anything in the long term, but I imagine it would be a bit of a psychological kick in the pants to watch that happen on the day you announce a deal to be acquired.

kzhahou• 11 years ago

When the stock recovers, they'll be pleased as punch!

anon808• 11 years ago

Congrats to Dick Costolo for being an angel investor in TellApart. Nice win!

derelk• 11 years ago

Congrats to TellApart!

I'm bummed though, because they had good parties that seem unlikely to continue under their new corporate overlords.

Welcoming TellApart to Twitter

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