Ask HN: Video as a background? Are you mad

http://www.whitelies.com/

Im not one for flash nor do I like sound playing in the background when you load a website.

There is something quite captivating about the use of video as a background to this bands website.

Am I having a lapse of judgement or do others who usually frown upon this find themselves strangely drawn to it?

Where else could it work?

Example: What if it were lots of smaller screens running the top TED shows, like what they do but more video than static.