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The importance of packaging

http://www.hscott.net/the-importance-of-packaging/

by blueintegral • 11 years ago

10 2 11 years ago

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TeMPOraL• 11 years ago

This reminds me of a scene from Continuum, where the protagonist, who was a time traveller from the future, had to buy a Bluetooth headset and she expressed her bewilderment on how much material we waste on packaging something small.

chenglou• 11 years ago

http://howtospendit.ft.com/technology/77791-the-man-behind-t...

Before I leave, Ive holds up the watch’s white outer box. Almost imperceptibly, the bottom begins to move, obeying the law of gravity that pulls it away from its other half. It is graceful, calming… and far from accidental. “We work out what we feel is the optimum time for it to drop and then we back off that and work on the tolerances, and even work on the friction of the materials we use. I mean, that’s fanaticism,”

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