Stylesignal uses social media to enhance accuracy in fashion trend forecasting.

http://eu.techcrunch.com/2009/11/02/twitter-is-being-analysed-to-see-if-katie-price-is-in-or-out/

by gstar • 17 years ago

7 5 17 years ago

eu.techcrunch.com

gstar3• 17 years ago

This is my startup - TechCrunch took the UK pop-culture spin on the article, but I was very pleased for the coverage!

Our product is quite niche and B2B, though very much has a technology and internet focus. Ask away with any questions.

dmix• 17 years ago

Interesting. Is the content automated or professionally added?

gstar3• 17 years ago

Bit of both - the sources are "curated" and then we automatically discover other sources. A big part of what the software does is to establish source quality and authority.

The taxonomy automatically evolves - so for example during Halloween, words related to Halloween rise into the statistics even though we never manually seeded those words into our system.

boundlessdreamz• 17 years ago

How do you measure the sentiment of opinion ?

gstar3• 17 years ago

The paper describing it is well over 7000 words(!), but basically through natural language processing and machine learning.

Stylesignal uses social media to enhance accuracy in fashion trend forecasting.

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