Yelp Buys Eat24 for $134M

http://techcrunch.com/2015/02/10/yelp-gulps-eat24/

by illahuluo • 11 years ago

40 14 11 years ago

techcrunch.com

semmem1• 11 years ago

I'm almost surprised they didn't do this sooner.

hbhakhra• 11 years ago

According to crunchbase[1], Eat24 was bootstrapped. That is going to be a nice payout for the two founders.

[1] https://www.crunchbase.com/organization/eat24hours

rubicon332• 11 years ago

whats bootstrapped mean?

dclusin2• 11 years ago

They didn't take money from professional investors. They funded the companies growth with their own money.

vassvdm• 11 years ago

They even seemed to be quite vocal about it: http://blogs.wsj.com/venturecapital/2012/10/04/food-delivery...

dlu• 11 years ago

That's the dream

basseq• 11 years ago

I hadn't heard of Eat24 before the Super Bowl. (Where their 30-second commercial with Snoop Dogg cost at least $4M.[1][2])

[1] http://www.superbowl-commercials.org/35255.html [2] http://www.forbes.com/sites/onmarketing/2014/01/29/yes-a-sup...

jdcryans• 11 years ago

Will it be the end of eat24's weekend coupons? When they started they were regularly giving 3-4 bucks per coupon. Now, I can't remember the last time it wasn't $2, apart from those times when they teamed up with other companies like Paypal and gave away $10. I'm actually surprised it went on for so long, seems like an expensive way to help retention.

turtlebits• 11 years ago

I talked to them once to get pricing and they wanted 12% of every order. I'm sure handing out coupons regularly isn't costing them much is worth more in boosting their ordering volume.

omgitstom• 11 years ago

Yelp has had the online eat24 integration for a bit now. I guess they bought it to be able to control the integration further?

immy• 11 years ago

I was only last week discussing how I felt Eat24's brand has been breaking away from the staid competition over the past year. This move puts Yelp ($YELP) on my investing radar; their business is clearly more than milking businesses on the reviews side.

Yelp Buys Eat24 for $134M

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