The story of a pivot

http://blog.foundd.com/post/109674959438/a-new-foundd-or-the-story-of-a-pivot

by lassecausen • 11 years ago

13 2 11 years ago

blog.foundd.com

I used the app when it was first launched and as the post suggests, whilst it was an interesting way to find new movies, that focus alone wasn't enough to get me engaged as the days went on. I just ended up selecting the movies I was gonna watch depending on their streaming availability on other platforms. Nowadays however, with the way they pivoted towards focusing on how a person felt about the movie they watched, it became an entirely different experience that I couldn't find on other places. Im genuinely interested in seeing how my friends reacted to a movie, more than just knowing whether they deemed it was a 4 star movie. When I see that they were shocked by a movie or utterly bored, it sways my movie selecting experience towards this new logic which I find very appealing. To founders of other startups, I would suggest that the moral of the story is to "listen" to your users and be ready to shift the focus or logic of your product towards something unexpected that might have seemed secondary at first.

nerdben• 11 years ago

Great app! Good luck Lasse & team :)

The story of a pivot

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