AdSpike: An Adwords side project turned into a product

http://www.adspike.com

by pinky07 • 12 years ago

11 5 12 years ago

pinky072• 12 years ago

AdSpike was a side project to optimize our Google AdWords campaign using the AdWords API in Python. The results were incredible. So, we turned it into a real product over the past 4 weeks.

wusatiuk2• 12 years ago

looks great, will give it a try.

which campaign types are currently supported? which library have you used for coding the algos?

pinky072• 12 years ago

We support optimization based on clicks, goals (acquisitions) or revenues. We support normal AdWords accounts as well as MCC.

The current main algo are: CPC Optimization (an algorithm that find local optimum by trial and errors), Budget control (avoid limited y budget, refine CPC to reach your global budget), Keyword Long Tail (adding more relevant keywords), 404 detection,

It's developed on the Odoo framework (frontend and backend), and we used the following Python libs: oauth2client.client, googleads import adwords, oauth2 and for keyword algorithms we used langid (language detection) and python-nltk (word processing)

It's a 3 months project from the early idea to the release of the product for one developer, and 3 weeks of a designer. (based on bootstrap but customized)

odoomge• 12 years ago

Exception for now : remarketing campaigns are not included.

wusatiuk2• 12 years ago

awesome. i wish you all the best with the tools start. :)

AdSpike: An Adwords side project turned into a product

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