Ask HN: How to get started writing as a programmer?

Hi, I'm a programmer. Like most of us are.

There are a number of people, programmers, if not very good programmers, but yeah, programmers who are great writers, like for example Pual Graham, Aaron Swartz, Quinn Norton and others in the line.

But my simple question is, how and where do I get started writing ? I mean, how do I "get" to my audience ? And how do I tell people I write ? ...