Guide to Music Crowdfunding – Part 1: Fans with Benefits

by freshbreakfast • 12 years ago

11 5 12 years ago

Hey all, I wrote this thing. And since Svbtle doesn't have a commenting feature, I'll probably be hanging here all day if you have any questions, feedback, or violent disagreements about the post. I could talk about this topic all day, so shoot!

alabut• 12 years ago

Dude, congrats on the hustle! How did you land your first artist and convince them to crowdfund? Was it a weird experiment for them or totally natural?

freshbreakfast3• 12 years ago

Well, as you know, I had relationships in the music industry from my previous gigs at music startups. One in particular, the manager of The Grouch & Eligh, was someone I could truly geek out with regarding these geeky matters. I had just finished doing a bunch of research on successful campaigns at the same time The Grouch & Eligh were looking to put out an album. Took a little convincing (as often is the case with crowdfundig virgins), but the reasons were too compelling.

I can say with authority that the hesitancy I felt from artists just 1-2 years ago regarding crowdfunding has rapidly been deteriorating. Like exponentially. So much so that I don't mind giving away some of my tricks. There's just so much more demand than there are actual "experts" in this space.

makeee• 12 years ago

Really enjoyed the article and looking forward to more in the series. Would be interested to hear your thoughts on the Patreon.com model (funding ongoing creative work vs kickstarter where it builds up to a big final product like an album release). Also, are there any other crowdfunding models which you feel have big potential that no one has done well yet?

freshbreakfast3• 12 years ago

what's up G! Long time no see. I love Patreon, it turns crowdfunding on it's head. They're more about a subscription model and delivering on an on-going, digitally delivered relationship, as opposed to the big blowout, whale-heavy model of traditional crowdfunding. Flip side of the same coin, I think artists need to basically do both in the future. I'm not sure what format is next for artists. Honestly I care less about the format as much as I do about the underlying principles, which is finding a way to inject humanity and genuine intimacy into the "sales" process. That's always going to be important in a patronage model. I suppose some sort of CRM element would help with that?

Guide to Music Crowdfunding – Part 1: Fans with Benefits

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