Software engineers expected to make sacrifices to work for this company

Found this anonymous post on pastebin. It reflects Silicon Valley's attitude towards software engineers very well. --------------- I'm using Hired to get a pulse on the the market for Software Engineers, my target compensation is 10% more than I'm getting paid in my current position. So far, Hired has delivered quite well by connecting me with companies that value my desire to rationally allocate myself in the market. It's all about return on investment: your salary and other compensation in exchange for your time interviewing and developing software at a company.

Then I see this in a company's pitch:

""" PS: Please note that I'm looking for kickass engineers who want to build the backbone of an industry. But Hired encourages a bidding war. We don’t play along with that. Everyone here at _____ makes sacrifices to be here, because that's what it takes to be a startup, to build a successful company. You should be interested in _____ because of what we do, what you can learn here. We can figure out the salary / equity package once we both agree this is the best next opportunity for you. However, if the minimum salary is what matters to you, _____ is not for you and we’d just be wasting each others time. Please keep that in mind. Thanks! """

Software Engineers: please remember that everyday that you go to work is a market transaction and that transaction is something worth optimizing.